Online Identity Management
The internet is a very important platform for human beings the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. Most of us use the internet for advertising products and services. Building of brands is also happening online. The brand can be your own name that you want to sell to make money or for other reasons. For this to happen, your name must be attached to a profile.
It is easy to create an online identity. It is however not an easy task to manage your online profile. The reason is that search engines generally reveal everything about your if a name is searched. Sometimes you want only some parts of your life revealed on search engines. This is where the problem arises. You want to hide some parts of your life online. How do you ensure that this happens?
Online identity management is a field that works hand in hand with search engine optimization. With search engines, it is possible to customize what appears after searching. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. SEO is used often in business to create a competitive advantage. This is when it comes to selling products online that are also sold by competitors.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. He was involved in legal cases in court. Most information about him and his life was revealed due to the court case. Even his images were attached to the court case as portrayed on online platforms. The problem arises when it comes to searching the person. When searched, information about his court cases and outcomes is revealed predominantly. That includes photographs taken when in custody.
There is definitely an identity issue in Michael Bullard situation. Can Michael dictate what appears when his name is searched? Can he filter what appears? There is a way around this. The solution is optimization of what appears when your name is searched. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.
This post topic: Advertising & Marketing